Website redesign cost in India runs from about ₹30,000–₹1.5 lakh for a small business site and ₹40,000–₹8 lakh for a corporate site with 20 or more pages, depending on who builds it (Mayank Digital Labs). A redesign is worth paying for when the current site loses you enquiries, not when it merely looks old.
This guide covers what drives the price, how a refresh differs from a rebuild, what a redesign can do to your Google rankings, and how to tell whether you should spend the money at all.
- *Key takeaways**
- One 2026 Indian guide puts a 5–10 page business site at ₹15,000–30,000 with a freelancer, ₹30,000–60,000 with a mid-tier agency and ₹60,000–₹1.5 lakh with a premium agency (Mayank Digital Labs).
- Custom-coded sites (for example Next.js) run from ₹50,000–₹1 lakh with freelancers to ₹3–12 lakh at premium agencies, per the same guide.
- The most common cause of lost traffic after a redesign is changed URLs without 301 redirects (LowCode Agency).
- Google’s guidance, as reported by Search Engine Journal, is to keep 301 redirects in place for at least a year (Search Engine Journal).
How much does a website redesign cost in India?
Expect ₹15,000–₹1.5 lakh for a small business site and up to ₹8 lakh for a corporate site, with custom-coded builds higher still (Mayank Digital Labs).
| Provider | 5–10 page business site | Custom-coded (e.g. Next.js) |
|—|—|—|
| Freelancer | ₹15,000–30,000 | ₹50,000–₹1 lakh |
| Mid-tier agency | ₹30,000–60,000 | not stated |
| Premium agency | ₹60,000–₹1.5 lakh | ₹3–12 lakh |
These are published figures from one agency’s guide, and we haven’t verified them. Older guides quote agency fixed prices of ₹50,000 to ₹5 lakh or more, and freelancer rates of ₹500–2,000 an hour. Treat all of it as a sanity check on the quotes you receive, not a price list.
What is the difference between a refresh, a redesign and a rebuild?
A refresh changes how the site looks on the platform it already uses. A rebuild replaces the platform itself. A redesign sits between them, changing layout and content structure.
1. Refresh. New colours, fonts and page layouts on your existing CMS. Cheapest, lowest SEO risk.
2. Redesign. New page templates, navigation and content structure, often on the same CMS.
3. Rebuild. A new CMS or a custom-coded site. Highest cost, and the highest chance of changing URLs.
Refreshes make sense when the site is fast, mobile-friendly and easy to maintain. Rebuilds are generally needed when the platform is outdated or the business itself has changed (CMSMinds).
When is a redesign actually worth it?
A redesign is worth it when the site is failing a business goal: enquiries are low, the site breaks on phones, or your team can’t update it. It is not worth it because the design looks dated.
Check these signs before you spend:
- Visitors arrive but few fill in the enquiry form or call.
- The site doesn’t display properly on smartphones and tablets.
- Navigation is confusing enough that people can’t find your services.
- Your technology is outdated, so changes are slow or risky.
Poor conversions and outdated technology are the usual triggers, and a redesign shouldn’t be done for looks alone. If none of these apply, a refresh or content fixes usually cost less and carry less risk.
What moves the cost of a redesign most?
Six things decide where your quote lands, roughly from biggest effect to smallest.
1. Page count and templates. Each unique template is design and build time.
2. Platform. Staying on WordPress costs less than moving to a custom-coded site.
3. Content. Writing, photography and translation are often left out of quotes.
4. Functionality. Booking, payments, a customer portal or a product catalogue turn a site into an application.
5. Migration. Moving old pages, images and data to the new site, and mapping old URLs to new ones.
6. Provider tier. Freelancer, mid-tier or premium agency, as in the table above.
If the site is starting to behave like an application, the cost sits closer to a software project than a design job. Our custom software development cost guide covers that end of the range.
Will a redesign hurt your Google rankings?
It can, and the cause is almost always changed URLs without redirects. Traffic drops most often when the URL structure changes and the old addresses aren’t redirected with 301s (LowCode Agency).
Estimates of the damage vary and come from agencies that sell migration services, so read them as rough. One puts a 5–15% temporary dip as normal even when everything is done right; another reports 60–90% losses for months without redirects.
Protect your rankings with this checklist:
1. Export your current URLs and the pages that bring traffic before any design work starts.
2. Keep URLs unchanged wherever you can.
3. Map every changed URL to its closest new page with a 301 redirect, straight to the final address, not through chains.
4. Keep the redirects live for at least a year (Search Engine Journal).
5. Submit the new sitemap in Google Search Console and watch the coverage report for a few weeks after launch.
Put “URL map and redirects” on the quote as its own line. If a vendor doesn’t mention it, ask.
What should a good redesign quote include?
An itemised quote is the only one you can compare. Look for these lines:
- Number of pages and unique templates, with the ones that are in scope named.
- Who writes or migrates the content, and who supplies images.
- The URL map and 301 redirects.
- Mobile testing across devices, and page speed targets.
- Revision rounds, and what counts as a new request. Mid-tier agencies usually include revision rounds and about 30 days of post-launch fixes (Mayank Digital Labs).
- Ownership of the source files, designs and domain.
- Hosting, backups and the yearly cost of keeping the site updated.
What does a redesign cost over three years?
The build is rarely the whole cost, so compare quotes over three years. Here is an illustrative example, not a quote: a ₹2 lakh redesign with hosting, updates and small content changes budgeted at ₹30,000 a year.
| Year | Item | Illustrative spend |
|—|—|—|
| 1 | Redesign | ₹2 lakh |
| 2 | Hosting, updates, content | ₹30,000 |
| 3 | Hosting, updates, content | ₹30,000 |
| | Three-year total | ₹2.6 lakh |
The ₹30,000 a year is our assumption for illustration. Run the same arithmetic on each proposal: a vendor that is cheaper to build but charges more for upkeep can cost more by year three.
How do you keep a redesign cost down?
Fix what is broken first, and redesign only what the data says needs it.
1. Look at your analytics and find the pages that bring enquiries. Keep those pages and their URLs.
2. Decide whether a refresh solves the problem before you ask for rebuild quotes.
3. Write your content before design starts. Late content is the usual cause of delays and extra rounds.
4. Phase the work: key pages first, the long tail later.
5. Ask for the source files and logins on handover.
If your site needs custom features, such as a customer portal, our guide to custom software vs off-the-shelf helps you decide whether to build or buy them.
What we’ve seen at DECK IT
DECK IT is an Ahmedabad software company founded in 2017. We build websites, web applications and e-commerce sites as part of our custom software work for Indian businesses. The pattern we see most is a redesign requested because the site “looks old”, when the real problem is that the enquiry form is buried or the site breaks on phones.
Our advice is to start with a one-page audit: which pages bring visitors, which bring enquiries, and which URLs must not change. That audit decides whether you need a refresh or a rebuild. If you want a second opinion on a quote, our custom software and web development team can review it.
Frequently asked questions
How much does a website redesign cost in India?
Is a website redesign worth it?
What is the difference between a website redesign and a rebuild?
Will a redesign hurt my SEO?
How long do I need to keep 301 redirects?
Should I refresh or rebuild my website?
Conclusion
Audit before you buy. Find the pages that bring enquiries, decide whether a refresh solves the problem, and put the URL map and redirects on the quote as their own line.
If you want help scoping a redesign or checking a quote you’ve received, talk to DECK IT.
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